The moat
Scale purchasing, membership switching costs (sunk fee + habit), and a brand that means 'I will not be cheated.' Efficient scale in many trade areas: one warehouse saturates the density.
Pain, risk, or retraining required to leave.
The product gets better as more people use it.
Patents, data, licenses, process knowledge, regulation.
Fixed costs spread over a volume rivals cannot match.
Structural ability to be the low-cost producer.
Pricing power from trust, habit, or identity.