MSFT
Microsoft
91
The default operating layer of white-collar work — identity, cloud, and the desktop, sold as one system.
Owner’s desk · 2016–2025 series
Longhold scores a company the way an owner would: on earnings power, the width of the moat, and whether you would still want the stock in 2036. Tech is inside the circle of competence — CUDA, search, foundries, and identity stacks are judged with the same rigor as a bottling network.
37 names
| Company | Earnings path | Moat | Horizon | Yield | Price | Score |
|---|---|---|---|---|---|---|
| MSFTMicrosoft | Fortress | Forever | 2.5% | Full | 91 | |
| VVisa | Fortress | Forever | 3.1% | Full | 91 | |
| MAMastercard | Fortress | Forever | 2.8% | Full | 90 | |
| AAPLApple | Fortress | Decade | 3.2% | Full | 88 | |
| MCOMoody’s | Wide | Forever | 2.7% | Full | 87 | |
| ASMLASML | Wide | Forever | 3.0% | Full | 86 | |
| GOOGLAlphabet | Fortress | Decade | 3.4% | Full | 86 | |
| AMZNAmazon | Fortress | Decade | 2.3% | Rich | 86 | |
| NVDANVIDIA | Fortress | Decade | 1.9% | Rich | 84 | |
| SNPSSynopsys | Wide | Forever | 2.1% | Rich | 84 | |
| TSMTSMC | Wide | Decade | 3.7% | Full | 83 | |
| COSTCostco | Wide | Forever | 1.8% | Rich | 83 | |
| METAMeta Platforms | Wide | Decade | 3.4% | Full | 83 | |
| INTUIntuit | Wide | Forever | 2.9% | Full | 83 | |
| CDNSCadence | Wide | Decade | 1.9% | Rich | 83 | |
| WMWaste Management | Wide | Forever | 3.0% | Full | 83 | |
| BRK-BBerkshire Hathaway | Wide | Forever | 3.6% | Full | 81 | |
| KOCoca-Cola | Wide | Forever | 4.0% | Full | 81 | |
| AVGOBroadcom | Wide | Decade | 2.4% | Rich | 80 | |
| AXPAmerican Express | Wide | Decade | 4.3% | Full | 79 | |
| PGProcter & Gamble | Emerging | Forever | 4.1% | Full | 79 | |
| NOWServiceNow | Wide | Decade | 2.2% | Rich | 78 | |
| ADBEAdobe | Wide | Five years | 3.4% | Full | 78 | |
| UNHUnitedHealth | Wide | Decade | 4.6% | Fair | 78 | |
| JNJJohnson & Johnson | Wide | Decade | 5.8% | Fair | 77 | |
| HDHome Depot | Emerging | Decade | 4.1% | Full | 76 | |
| ORCLOracle | Wide | Decade | 2.7% | Rich | 75 | |
| PANWPalo Alto Networks | Wide | Decade | 2.7% | Rich | 75 | |
| NFLXNetflix | Emerging | Five years | 1.7% | Rich | 71 | |
| CRWDCrowdStrike | Wide | Decade | 1.7% | Rich | 71 | |
| CRMSalesforce | Wide | Five years | 3.8% | Full | 70 | |
| UBERUber | Emerging | Five years | 4.7% | Full | 68 | |
| DISDisney | Emerging | Five years | 4.3% | Full | 66 | |
| SBUXStarbucks | Emerging | Trade | 3.2% | Rich | 63 | |
| NKENike | Emerging | Five years | 4.4% | Full | 61 | |
| PYPLPayPal | Narrow | Trade | 7.2% | Cheap | 54 | |
| INTCIntel | Emerging | Pass | 1.5% | Rich | 46 |
MSFT
91
The default operating layer of white-collar work — identity, cloud, and the desktop, sold as one system.
V
91
A global toll on electronic payments with near-zero incremental cost per swipe.
MA
90
Visa’s twin — slightly smaller, slightly more services-heavy, same tollbooth economics.
AAPL
88
A luxury consumer hardware company with a services annuity bolted to a billion devices.
MCO
87
An oligopoly on the opinion that unlocks the bond market, plus a growing analytics/data arm.
ASML
86
The only company that can print the leading edge of logic and memory. A true monopoly in EUV.
GOOGL
86
The default map of human intent, plus YouTube, plus a real cloud — still priced like a business in decline.
AMZN
86
A logistics empire that throws off a high-ROIC cloud, and a cloud that subsidizes the logistics empire.
NVDA
84
CUDA is the switching-cost moat. The GPUs are the cyclical product the moat sells.
SNPS
84
One half of the EDA duopoly that every serious chip is designed in. Picks and shovels for silicon.
TSM
83
The foundry of record for anyone who needs a leading-edge chip and does not own a competitive fab.
COST
83
A membership club that sells trust by the pallet — and keeps the take from the card, not the carton.
META
83
Attention plus a self-serve ads machine, with Reality Labs as a long-dated call option — or a leak.
INTU
83
TurboTax and QuickBooks — annual rituals with data lock-in, plus a credit franchise on top.
CDNS
83
The other half of the EDA duopoly — same essential toolchain, slightly different mix.
WM
83
Landfill permits and route density — a dull fortress that throws off cash.
BRK-B
81
The original longhold: insurance float funding a collection of cash-generative operating companies and equities.
KO
81
The canonical wide-moat brand — slow growth, global distribution, pricing power in a bottle.
AVGO
80
A collection of must-have semiconductor franchises plus VMware — run with private-equity discipline.
AXP
79
A closed-loop payments brand that underwrites the spender and bills the merchant — premium economics.
PG
79
A portfolio of daily-use brands with distribution and incremental innovation — the household compounder.
NOW
78
The system of record for how work is ticketed, automated, and approved inside large companies.
ADBE
78
The creative professional’s toolchain — still a wide moat, now under a real generative-AI assault.
UNH
78
Scale in insurance plus Optum’s care and data machinery — a wide moat with political weather.
JNJ
77
A diversified med-tech and pharma compounder — slower, litigated, still wide.
HD
76
The pro contractor’s warehouse — scale, density, and a relationship that survives housing cycles.
ORCL
75
Database lock-in, now being re-underwritten as a cloud and AI-infrastructure landlord.
PANW
75
A cybersecurity platform trying to become the operating system of the corporate perimeter — and beyond it.
NFLX
71
The strongest global streaming brand, still fighting a content arms race with improving pricing power.
CRWD
71
Endpoint telemetry as a cloud platform — a real cyber moat, with the scars of a very public outage.
CRM
70
The CRM system of record — a real moat diluted by a decade of acquisition sprawl and a rich multiple.
UBER
68
A liquidity network in rides and meals that has finally printed real free cash flow.
DIS
66
Parks and characters remain a fortress; the rest of the empire is a capital-allocation problem.
SBUX
63
A third-place brand with a loyalty graph — under operational and China stress.
NKE
61
One of the great global brands, currently earning the right to be called wide again.
PYPL
54
A checkout brand that lost the wallet war — still cash-generative, no longer a fortress.
INTC
46
A former fortress that lost process leadership. A turnaround, not a ten-year compounder — yet.