The moat
Regulatory oligopoly, reputation, and issuer switching costs (you do not re-rate the capital structure lightly). Network effects among investors who model on Moody’s data.
Pain, risk, or retraining required to leave.
The product gets better as more people use it.
Patents, data, licenses, process knowledge, regulation.
Fixed costs spread over a volume rivals cannot match.
Structural ability to be the low-cost producer.
Pricing power from trust, habit, or identity.